Skills & Competencies for Search Engine Optimization Specialist I

Search Engine Optimization Specialist I job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Search Engine Optimization Specialist I

Monitors site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.

JOB RESPONSIBILITIES for Search Engine Optimization Specialist I

Conducts keyword research, search behavior analyses, technical audits, and content gap analyses. Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization. Conducts competitive research and deploys the latest developments in SEO.

Search Engine Optimization Specialist I SALARY RANGE

BASE 50%
$75,335
TOTAL 50%
$79,107
Job Level
P02
Job Code
IT10000514
Education/Degree
Bachelor's Degree
Reports To
Manager or Head of a Unit/Department

Search Engine Optimization Specialist I Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Search Engine Optimization Specialist I skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

11 general skills or competencies (Job family competencies) for Search Engine Optimization Specialist I

1 Job Family Competencies – Data Analytics
Proficiency Level -2
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Describes the fundamentals of data and business analytics.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies broad knowledge and best practices to provide data analytics services to clients.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates and interprets data to provide clarity to non-technical and technical audiences.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Collaborates with cross-functional teams to produce data analytics key indicators and metrics.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs the conceptual, logical, and physical data models to support the analytic data requirements.
See 4 More Skill Behaviors
2 Job Family Competencies – Gap Analysis
Proficiency Level -2
Skill definition-Assessing the differences between the current and target state of an organization to determine how to achieve desired business goals.
Level 1 Behaviors
(General Familiarity)
Cites examples of approaches and best practices used in conducting gap analysis.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Applies gap analysis to compare the difference between the current and target state of our organization.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Assesses long-term needs, performs gap analysis, and makes future state recommendations.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Coordinates functional and technical gaps through creative solutions and independent analysis.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Advocates the development of gap analysis to assess and prioritize business opportunities.
See 4 More Skill Behaviors
3 Search Engine Optimization Specialist I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist I
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist I
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Search Engine Optimization Specialist I

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -3
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Cites examples of KPIs applied at individual, team, and organizational levels.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in KPI analysis and patterns discovery to support management in decision making.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional KPIs.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Analyses the pros and cons of specific KPI metrics to ascertain the best course of action.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds and updates innovative KPI management tools to optimize KPI selection and implementation processes.
See 4 More Skill Behaviors
2 Core Competencies – Analytical Thinking
Proficiency Level -3
Skill definition-Gathering, organizing, and analyzing information to identify the root cause of organizational problems and develop alternative solutions accordingly.
Level 1 Behaviors
(General Familiarity)
Clarifies the differences between analytical thinking and critical thinking.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Analyzes the importance of the problem and determines the key points to solve it.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Applies various theories, concepts, or analytical tools to analyze complex problems.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Anticipates and develops comprehensive solutions to reduce potential obstacles, challenges, and risks.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions advanced methodologies and approaches, such as design thinking, for creative problem-solving.
See 4 More Skill Behaviors
3 Search Engine Optimization Specialist I - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Search Engine Optimization Specialist I
Proficiency Level - 4
5 Competency for - Search Engine Optimization Specialist I
Proficiency Level - 5

Summary of Search Engine Optimization Specialist I skills and competencies

There are 0 hard skills for Search Engine Optimization Specialist I.
11 general skills for Search Engine Optimization Specialist I, Data Analytics, Gap Analysis, Content Management, etc.
9 soft skills for Search Engine Optimization Specialist I, Key Performance Indicators (KPI), Analytical Thinking, Innovation, etc.
While the list totals 20 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Search Engine Optimization Specialist I, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Analytical Thinking, and be proficient in Innovation.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.